So, you’re looking to hire some new fantastic employees and you want to use the internet to do it. You go to LinkedIn, right? Not so fast!
Yes, LinkedIn is a fantastic resource that all employers, employees, and recruiters should be using, but there is another option that can be just as effective with an even greater reach. Believe it or not, it’s Facebook!
Yes, Facebook can be effectively used to find your next great employee! You might currently think of it as a place to post photos of your family and watch cat videos, but it connects billions of people. That is an incredibly deep talent pool of people. It allows you to reach both active job seekers and passive job candidates. That said, using it as a recruiting website is quite a bit different from the way that you would use LinkedIn.
What’s Different About Facebook?
The primary difference between Facebook and LinkedIn is the focus.
Although LinkedIn has a similar interface to Facebook, its primary function is still to link professionals with opportunities and each other. With Facebook, the name of the game is social interaction.
As a hiring manager or employer, part of the challenge of using Facebook to find new employment prospects is that you need to break through all of this noise to reach the people you want.
Set Up A Recruitment Page On Facebook
Your company probably has a dedicated Facebook page, but you might consider setting up another one that is focused entirely on recruitment and careers.
This page can work as the hub for your recruitment efforts. It would house your job listings and provide employee prospects with information about your company. Remember, this is Facebook, so instead of just writing a ton of copy about your company, you will want to use multiple forms of media.
Post photos of your employees interacting in your offices. Put up some flashy videos that show off your company culture and your core values. You can even use your recruitment page to introduce your key team members and highlight their contribution to your company. The more active your Facebook recruitment page, the more appealing your company will look.
Once your recruitment page is created, you can then create a “Jobs” tab on it, allowing you to put up job postings and actively engage with interested prospects. Now all you have to do is write a great job listing, which can be easier said than done.
Write a Facebook Job Listing/Ad
Writing a great job listing can be challenging. The last thing you want it to be is dry and dull, but you also need it to communicate a lot of factual information.
If you want to get the most out of Facebook’s job search platform, you are also going to need to write some engaging job advertisements. Using Facebook Ads robust system, you can actively target the exact type of candidates that you want to apply for your active positions. You can narrow them down by options like age, location, interests, and more.
Once you’ve figured out the audience for your ad, you need to write it. Your Facebook ad should include compelling copy that includes a call-to-action to get candidates clicking (keep it short and sweet), and an attractive photo that shows off what working at your company is like. Don’t use stock photos if you can help it. Instead, get some high-quality photos of what it’s really like at your workplace.
How to Get the Word Out There
This is the most difficult, though some might say the most fun, part of looking for job prospects on Facebook. You need to get as many eyes on your ad as possible. There are many ways you can do this.
1. Throw money at it. Facebook will have no problem promoting your ad and putting it in more newsfeeds if you pay them to do it. This might be a decent place to use some of the leftover money in your marketing budget. But there are other, somewhat more cost-effective ways.
2. You will want to share your job listing and ad through your Recruitment page, as well as your actual company page, but consider this: most of your employees have a Facebook profile. If you want to set up a Facebook Employee Referral program at your company, you can get them all sharing the post as well, casting a much wider net than you could alone.
3. You should also be posting your ad on Facebook groups that are focused on job hunting. This can significantly increase the number of applicants you get, but you don’t want to stop there.
4. You should also share your ad on Facebook pages dedicated to your industry. Chances are that people who are members of these pages are highly engaged with what your company does, and a number of them might be looking for a change in job or career.
As you can see, using Facebook as a job recruitment site can take a bit of time, effort, and money. Thankfully, this method of recruitment also can show a high return on investment, connecting you with hundreds of applicants who you otherwise would have missed. Once you get digging deeper into the vast number of tools that Facebook puts at your disposal for recruitment, you’ll wonder why you didn’t start to use Facebook to find new employees sooner!
Give this method a try and tell us what your experience was like below in the comments!