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How can you improve the quality of potential employees who apply to work at your company? Well, you could offer more money, that might work. You could put huge benefits into the compensation package. Or you could really showcase what makes your company special: your company culture, and by doing so, attract better candidates to your business!

Now, when we say, “better candidates,” we aren’t necessarily talking about skills or experience. You could hire the most talented, smart, skilled person in the world and there could still be a chance that they might make a substandard employee at your business.

At Spectra360, when we are trying to fill positions for clients, we equally weigh their qualifications with how well candidates will fit into the company culture. If we have two candidates, one who is slightly better qualified and another who would fit into your company culture like a glove, which one would you hire? Our advice? Hire the person you think would fit the best.

“We recruit for attitude and train for skill,”
Dr. Rushika Fernandopulle

If you want to hire better employees, you need to attract the kind of people that you want working for you. One way to do this is to showcase your company culture in a way that will attract the types of potential employees who would be good matches for your culture. But how?

Use Your Website To Showcase Your Company Culture

Years ago, websites were thought of as online billboards. It wasn’t until the 21st century that we realized that websites could do far more. However, you can still use your site in that old-fashioned way, using images and copy to put a spotlight on your company culture.

Most company websites have those generic photos of employees gathered in meetings or typing away at computers. If you want to demonstrate what your company culture is all about, you can replace these photos on your website with actual ones of your workplace. Or use stock photos that actually match the culture. If your company culture is relaxed and informal, show employees in casual clothes. If there is a more formal atmosphere, make sure that every photo shows everyone in business formal. If there is a culture of collaboration at your business, have lots of pictures of teams working together. These photos can communicate a lot about your company culture to the viewer without saying a single word.

Your About page is another great place to highlight your company culture. Don’t just list your company’s accomplishments! You should also be saying what your company is like and the values that every employee who works there strive to uphold.

The people we interviewed from the good-to-great companies clearly loved what they did, largely because they loved who they did it with.”
Jim Collins

Use Social Media To Show Your Company Culture

In many ways, your social media channels should be an extension of your workplace culture mapped onto the digital world. Prospective employees should be able to tell through the style of your tweets and posts if your company would be a good match for them.

There are other ways that you can use social media to show what kind of a company you are. Activities – like a “random employee takes over the social media” day and fun photos and videos of company events – can do wonders to communicate your company culture to the world.

Bring Your Company Culture into the Interview

Sometimes, job interviews can feel wholly divorced from the actual job. They are stuffy, formal, and stressful. If that doesn’t reflect your company culture, then you should do whatever you can to soften the mood in the room.

Always treat the candidates that you are interviewing in the same way that you would treat a current employee. If they respond to that positively, there is a good chance that they would also react positively to the workplace. If you feel a disconnect, then there is a good chance that there could be a mismatch between your company culture and that candidate.

If you are trying to attract a more diverse workforce, be sure that there is diversity on your interview panel. The people who are doing the interviewing should be representative of your company’s culture and diversity.

“When I find an employee who turns out to be wrong for a job, I feel it is my fault because I made the decision to hire him.”
Akio Morita 

Small Business vs. Large Business Company Culture

Large businesses with influential and well-known brands don’t really need to advertise their company culture. If someone is applying for a job at Apple, they know exactly what the company culture there is like thanks to endless articles featuring former and current employees. If you’re a smaller business, it can be much harder to broadcast your company’s culture out to the wide world.

One great way to do it is to cultivate a company culture that is reflected in your brand. If your brand communicates that you are a professional organization that gets results, your company culture should match. When someone is researching your organization, considering if they should apply, they should be able to guess what your company culture is like based on your branding.

Showcasing your company culture isn’t just about attracting customers, it’s also about getting the best employees! If you are hiring employees that perfectly fit into the type of workplace environment that you’ve cultivated, then there is a good chance they will be more productive, loyal, and happy than someone who just doesn’t quite fit in.

Spectra360 prides itself on quickly sourcing the right talent for clients, but interviewing thoroughly to find the right fit for our client’s culture. If you are in need of employees, on a contract, temp-to-hire, direct-hire, or in a managed services environment, give us a call!