How To Create A Winning LinkedIn Profile

October 23, 2018


LinkedIn Profile

All month, we are exploring ways to use social media to get your ideal job, the job of your dreams. Whether you are fresh to the job market or looking for a better job, we’ll show you what to do, and what NOT to do, to improve your chances of getting hired.

Today’s topic: Using LinkedIn To Land Your Ideal Job

LinkedIn is usually the first place people start when they’re looking for a new job. It’s perfect for showcasing your skills, gathering up references from peers and previous employers, and learning more about your ideal place of employment.

Here are our tips and tricks for using LinkedIn to Land your ideal job.

1.    Build up your LinkedIn profile to the All-Star level

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn.

LinkedIn provides users with a rating on their profile. This rating will tell you how well the LinkedIn team thinks your profile will be received by employers and recruiters. Do you want a better job? Then you’ll need a better rating.

We wrote an article with step by step direction on building an All-Star LinkedIn profile. You can find it here: LinkedIn All-Star Profile.

You should set aside a few hours to build your profile, and make sure to ask someone to review it for you. It’s easy to miss spelling and grammar errors, but this is not the place to let them lie.

I can tell you that Spectra360 recruiters check LinkedIn regularly for candidates, so spending the time to have a good profile can improve your chances dramatically.

2.    Find your ideal job and use it to write a better headline and summary.

Remember, we are not just looking for any job, we are looking for your ideal job. So, we need to keep that in mind as we work on LinkedIn. To get your ideal job, you need to be upfront about this goal.

Start With Your Summary

We write the summary first because it can help in pinpointing what you’re trying to advertise in your headline.

Find a job posting that matches your ideal job. Highlight keywords in the job description (These are the words that stand out as necessary to be good at the job. One example would be “organized,” another could consider the goals of the job, like “sustainable growth.”) Now, write a description of yourself as if you are already doing the job and try to get those keywords in there.

Here is an example:

“Client Acquisition Manager with proven track record of sustainable growth for Fortune 500 recruiting company. Management experience includes building teams and setting processes in place to increase sales calls and improve overall organization.”

See how this one paragraph covers your skills and then how those skills will improve the business? And we highlighted some keywords that we found in our ideal job description. That’s ideal.

LinkedIn Headline

Now that you’ve written the summary, write one sentence that explains what you can do. This sentence will be your headline and the first thing people will read about you.

Most people use their current job title as their headline. SNOOZE! That will not impact a reader at all. Try switching it up a little so that your profile jumps out at readers and slays your competition.

William Aruda, a Personal Branding expert, recommends using the headline as an ad. His theory is “Job title/company + Keywords + Zing!” makes for the perfect headline. If your current job title isn’t relevant for your ideal job, don’t be afraid to switch it up or not use a title at all. 

Be Bold. Be Brave. Be Successful.

Some strong examples:

  • Technical Project Manager (Scrum Jedi) @ Zappos Family of Companies.
  • The Culture Maestro at Zappos.
  • Project Manager – Helping global customers achieve more with Microsoft.
  • Technology Strategist – Helping customers in their digital transformation journey.
  • Award-Winning Content Marketing and Copywriting Services.
  • Recruiter Extraordinaire – Matching people with their perfect jobs since 2013.

3.    Choose the right images to represent you

There are two spaces for a standout image on LinkedIn: the profile photo and the background. We like to think of these like a mullet: “business in the front, party in the back.” Stay with me, and you’ll see why.

Let’s start with the profile photo:

Some people see the headshot as an opportunity to be different. They choose a logo or a fun image of them at the beach. This is not recommended. The profile picture is not the right place for “different.” It’s the business part of your mullet. Even though most companies are becoming a little more casual these days, the LinkedIn profile picture is where you should showcase the professional side of you. If you have a professional headshot photo, choose that. It sends the message that you have worked in a position where a headshot was considered necessary and this elevates your status.

If you don’t have a headshot, no problem. Choose a simple photo of you in business attire looking friendly but serious. Don’t use any props or family photos.

The background photo (1586 x 396 pixels)

You can use the background image to show a little more of your personality. If you’re looking for a job with travel opportunities, perhaps choose a background of an exotic location. If you are considering being a writer, you could choose an image of a typewriter or the cover page of something you’ve written. You could even create a collage of companies you’ve worked for in the past. Be inventive, but still professional.

We suggest using Canva or Unsplash to create the background image.

And those are the starting points of any great LinkedIn profile. To become a LinkedIn All-Star, click this link. And, if you’re interested in learning more about using social media to land your ideal job, tune in next week.


The End
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