“Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn.”
All month, we are exploring ways to use social media to get the job of your dreams. Whether you are fresh to the job market or looking for a better job, we’ll show you what to do, and what NOT to do, to improve your chances of getting hired.
Today, we’re tackling LinkedIn in the first of two posts.
LinkedIn is usually the first place people start when they’re looking for a new job. It’s perfect for showcasing your skills, gathering up references from peers and previous employers, and learning more about the company you want to work for.
Here is our biggest tip for using LinkedIn to land your ideal job:
Build Up Your LinkedIn Profile To The All-Star Level
LinkedIn provides users with a rating on their profile. This rating will tell you how well the LinkedIn team thinks your profile will be received by employers and recruiters.
“Log in to your LinkedIn account, and hover over ‘Profiles’ and click ‘Who’s Viewed Your Profile’. From that page click on the ’How you rank for profile views’ tab at the top of the page.”
The Marketing People
I can tell you that Spectra360 recruiters check LinkedIn constantly for candidates, so spending the time to have a good profile can improve your chances dramatically.
You should set aside a few hours to build your profile, and make sure to ask someone to review it for you. It’s easy to miss spelling and grammar errors, but this is not the place to let them lie.
To improve your profile and get to the All-Star level, make sure you focus on the following:
Have a profile picture that shows you are professional, but also friendly. A lot of companies are more casual these days and all employers are looking for hard-working individuals that are also a pleasure to work with.
That being said, there are some photos on LinkedIn that are clearly selfies or family photos. This is too casual. Ask a friend for help and take the time to capture a really good photo that represents who you are at work.
A headshot with a smile is perfect.
We’re going into more detail about the profile photo, background photo, headline and summary next week, so join us then, or request that article immediately by clicking here: http://eepurl.com/dI9mJP and we’ll email it to you.
Background (listed as Experience)
Use the details from your resume to build this section.
You must have a current position to rank as an All-Star on LinkedIn. Even if it is “student”, or “job seeker”, one has to be listed.
Having at least three jobs is ideal. If you have to stretch your experience to include projects you completed in college, I recommend doing just that.
Make sure you give details for every job you have listed. The best way to do this is to start by explaining what you did in this job and then, by showing the results of your work. For example: “In this role, I managed seven marketing associates. Our client accounts grew from seven to twelve across the span of my seven years in this role.” Showing the results of your work, even if you simply show how much time you saved your boss, tells employers how valuable you are and how much you’re worth to them.
Also, in this section is Education and Volunteer Opportunities. Fill out both sections with as much information as possible. Volunteer Opportunities are a great way to showcase your passions and skills. If you want to be a recruiter, for example, listing that you volunteered at the local retirement community indicates that you are a people person – a skill necessary for recruiters.
The skills section of your LinkedIn profile is like a gift from the LinkedIn team. This is where you can choose to list all the things you’re good at. Why wouldn’t you fill out this section?
First, choose the three top skills and then add as many others as you want. Keep your ideal career in mind: if you are currently a receptionist, but you’d like to join the marketing department, perhaps you could choose copy editing as a top skill to show a skill others may not know you have.
Once you’ve chosen your skills, other people can endorse you for these skills. This is their way of quickly saying, “Yeah, I know he’s good at that.”
Accomplishments are the things you’ve done that don’t fit into any of the other categories.
- Do you speak other languages?
- Do you have any certifications you’d like to mention? You can list them here and under education, if they fit both categories.
- Have you been published? Even if you were quoted, you could add it here.
- Do you belong to any organizations? Like the Society for Human Resource Management or the International Warehouse Logistics Association. List them here
- Do you have any awards or honors worth mentioning?
- Any projects you’re proud of?
You get the point – there’s a lot you can add to this section.
Finally, the Interests section.
This is the only section that LinkedIn generates for you. As you go around LinkedIn, you’ll start to follow companies that interest you and join groups that are relevant. Those things show up here.
You might be surprised to know that many hiring managers look at this section to see what you’re interested in, so choose wisely. I like to look at profiles of people I would like to work with and check out the groups and companies they follow and consider joining them. Hey, it’s one step closer, right?
Now, you have completed each of the sections on your profile page. The only piece of the LinkedIn All-Star puzzle to fill in is the part that makes you stand out. The summary and the background image are two of the elements that hit viewers as soon as they visit your profile, so that’s what we’re covering next… week.
I know, you want to get started right away, but you already have a lot of work on your plate from today, so we’re going to let you complete this part and start to think about how to best summarize you. And if you absolutely cannot wait, sign up to receive the next part of this series via email. We’ll email it to you and keep you up to date with all the tips and tricks that aid in a successful job search.